Guide

From describing your business to your first lead — step by step.

Facebook, TikTok and Google pixels

Measure traffic from your ads with Facebook Pixel, TikTok Pixel, Google Analytics 4 or Google Tag Manager.

Open Page settings → Contact buttons & Pixels and paste the ID (not the whole code snippet). Leave a field empty to skip that channel. Pixels only run on published pages.

PixelID formatWhere to find it
Facebook Pixel123456789012345 (digits)Meta Events Manager → Data sources → select the pixel → ID
Google Analytics 4G-XXXXXXXXXXGA4 → Admin → Data streams → Web → Measurement ID
Google Tag ManagerGTM-XXXXXXXTop of the container's workspace screen
TikTok PixelCXXXXXXXXXXXXXXXXXXTikTok Ads Manager → Tools → Events → Web events

Checking the pixel fires

Save, publish, open the page in a new tab and use the Meta Pixel Helper or Google Tag Assistant extension.

What Trano tracks

Trano sends a page view (PageView) event automatically. When a visitor submits the form successfully, Trano also sends a conversion event to every pixel on the page:

  • Facebook: Lead — booking forms also send Schedule
  • Google Analytics 4: generate_lead (with form_type set to contact or booking)
  • TikTok: SubmitForm
  • Google Tag Manager: a trano_lead event in the dataLayer — create a *Custom Event* trigger with that name

Events fire only after Trano has received the lead (failed submissions don't count) and never include the visitor's name or phone number. You can now optimise your ads for Lead in your ads manager.

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